Visitor Industry

McKinley Research is Alaska’s leading tourism research and consulting firm.

We assist our clients at every stage of tourism development including market assessments, feasibility studies for public and private developments, business and marketing plan development, and community planning.

We also have an extensive database of research on Alaska visitors, having completed six generations of Alaska Visitor Statistics Programs for the State of Alaska since the program began in 1985. The most recent edition (2016) was based on surveys of nearly 6,000 visitors to Alaska.

Using this data, and our industry knowledge, we have helped communities and organizations understand visitors’ needs, think strategically about attracting visitors to their area, and understand the impact of visitors on their economies and infrastructure.