Survey research is an important component of many of our professional assignments. Our survey research has numerous applications including measurement of household attitudes on issues of public concern, demand for a new product or service, employee or client attitudes, or identifying corporate shareholder opinions. We specialize in complex, challenging surveys and provide the most comprehensive analytical reports in the Alaska market. Our experienced staff helps clients determine which survey technique is most appropriate for their specific needs.
McDowell Group developed the Alaska Travelers Survey, a proprietary, ongoing survey project that provides market trends and data for the travel industry, community planners, and public agencies. We have conducted more than 15,000 in-depth visitor interviews since the project inception in 2001.